Magic Pops is a 90's nostalgic candy !!! A popping candy which pops up your senses of dreaming and screaming out the crackle in uncountable situations. And then is all about the moods, popping, flavours, colors and magic inside the mouth. Believe me or not, It literally pops and definately you can’t have one kind of candy. An attempt to re brand "Magic Pops" a crackling candy which was not seen for many years but its now available in some areas. And I feel the candy is not only for kids but it is a nostalgia of each and everyone's childhood and have no age limit. Bringing it back with the same vibrant and attractive colors with a different theme and much maturity through illustration.

This student campaign titled 'Re Branding' was published in India in July, 2019. It was created for the brand: Magic Pops, by ad school: VIVA Institute of Applied Art. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 12 media assets. It was submitted about 5 years ago by urja patel.


Advertising School: Viva Institute of Applied Art, Mumbai, India

Joe la Pompe


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