Agency: BETC


How do you prove to customers that a car is as fast as claimed? You challenge them to a race, the first ever Twitter race.

This professional campaign titled '#RCZRace' was published in France in March, 2014. It was created for the brand: Peugeot, by ad agency: BETC. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: BETC Digital, France
Account management: Ivan Beczkowski, Xavier Blairon, Florian Cuminal, Gabrielle De La Forest
Creative Director: Vincent Behaegel
Digital Creative Directors: Ivan Beczkowski, Frédéric Sounillac
Copywriter: Romain Pergeaux
Art Directors: Sylvain Paradis, Damien Paris
Technical Director: Thibault Dargeou
Technical consultants: Alain Nguyen, Eva Canales
Developer: Sylvain Tran
Development: 60 FPS
Sound Design: LGM
3D: Yan Blary
Motion Design: Marc Rodriguez

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