RCJY 50th Anniversary (Golden Jubilee) Celebration Campaign.

Our Future is a Reality. A Vision Realized & An Achievement Renewed!

Our Future is a Reality with Advanced Cities.

Our future is a reality of thriving investments!

Our future is a reality of health care with international standards!

Our future is a reality of education with local and global leadership!

Our future is a reality of more attractive tourist cities!

Our future is a reality with strong infrastructure!


in celebration of the 50th anniversary of the Royal Commission for Jubail and Yanbu (RCJY), this campaign highlights the achievements of RCJY over the past 50 years in developing industrial cities in Saudi Arabia, contributing to futuristic industries locally and regionally.

The creative campaign, titled #TheFutureIsOurReality, was launched in February 2024 exclusively through digital channels in Saudi Arabia. Utilizing various media outlets such as social media, e-newspapers, influencers, and paid marketing, the campaign was executed by MOOD Integrated Communication Agency. The campaign consisted of two main phases:

Phase 01: Teaser
During this phase, the agency employed the futuristic Weaver Bird "Habbak" drone to create visually stunning VFX short videos. These videos showcased the advanced robot drone flying across iconic landmarks in Saudi Arabia. The videos were published through social media influencers, accompanied by intriguing questions. The main hashtag for this phase was shortened to #ItsAReality.

Phase 02: Revealer
In this phase, the agency designed three key visuals using 3D rendering techniques. The visuals highlighted RCJY's accomplishments and achievements in nine different sectors while incorporating a futuristic approach. Each visual featured a negative space in the center, with the number 50 symbolizing its golden jubilee celebration.

This professional campaign titled 'RCJY 50th Anniversary (Golden Jubilee) Celebration Campaign.' was published in Saudi Arabia in February, 2024. It was created for the brand: RCJY, . This campaign is related to the Other industry and contains 9 media assets. It was submitted 10 days ago by Creative Director : Ahmed Metwally of Creative Ode.


Advertising Agency: Mood, Riyadh, KSA
Agency website:
Client: RCJY.
General Manager: Khalid Al Khamisi
Creative Director: Ahmed Metwally
Senior Art Director: Mohammed Atef
Art Director: Mohammed Nematallah
VFX & Video Effect: Hussam Kattoush
Motion Graphic Designer: Mostafa Emam
Graphic Designer: Christian Quindao
Key Visuals 3D Rendering Studio: cgikite.
Key Visuals 3D Rendering Studio: lemeal studio.
Bird 3D Rendering: Lzrd Studio
Marketing & Media Strategy: Rami Rifai
Copywriter: Samih Yahya
Account Manager: Rami Rifai.
Project Manager: Mussa Qasmol.
Influencers Communication: Husam Al-Shabwi
RCJY Team: Mohammed Jundus


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