Raw and Hypnotic

Rosalía doesn’t just perform, she transforms. The award-winning global icon is the face of Calvin Klein’s fall 2025 campaign, and she delivers a vision that’s both raw and hypnotic. The campaign, crafted by Neel Majumder, shot by photographer Carlijn Jacobs and styled by Helena Tejedor, captures Rosalía’s unique mix of power and vulnerability. It’s much like her music, where flamenco roots meet futuristic sound. And the images pulse with duality. She is at once fierce and fluid, intimate and iconic. Calvin Klein’s latest line of Icon Cotton Modal underwear goes beyond essentials here. On Rosalía, it’s armor, it’s second skin, it’s art.