Rat, Fish, Butterfly

Agency: Point Blank


Any medical professional, while administering a brand for insomnia, looks for one basic benefit: that it should ultimately help the patient catch sleep.

This professional campaign titled 'Rat, Fish, Butterfly' was published in India in April, 2010. It was created for the brand: Bexomer, by ad agency: Point Blank. This Print medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted over 13 years ago.


Advertising agency: Point Blank Advertising, Mumbai, India
Creative Director: Lyndon Louis
Art Director: Jayant Dethe
Copywriters: Lyndon Louis, Prasad Pradhan
Illustrator: Jayant Dethe
Account Manager: Ruchelle Dias
Directors: Sujeesh Sukumaran, Bindu Menon

New Zealand Cri...
The North Face


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