Kattar Kheirak - Stitch Kindness

Agency: Kijamii


Kindness is one of the main values practiced during the holy month of Ramadan!

The aim of the campaign is to create a global movement of kindness, a chain reaction and an opportunity to practice, share and pass on the most simple and beautiful human values.

This was accomplished with the help of a well-known actress like Nelly Karim, TikTok content creators, and using the stitch feature to start the most impactful chain of kindness acts from one person to another.

The main concept revolved around the campaign name itself "Kattar Kheirak" which is an idiom Arabic speakers usually use as a statement of gratitude. The statement can also work as a call to action for people to do good and spread kindness.

The campaign was a complete success on TikTok, reaching more than 1.2 billion users and counting.

This professional campaign titled 'Kattar Kheirak - Stitch Kindness' was published in Egypt, Saudi Arabia, and United Arab Emirates in April, 2022. It was created for the brand: TikTok, by ad agency: Kijamii. This Digital and Film media campaign is related to the Media industry and contains 2 media assets. It was submitted 5 months ago.


Kijamii Team:
Head of AMCC: Omar Shoeb
Group Account Director: Menna Essam
Senior Account Manager: Nadia Hesham
Account Manager: Ziad Saeed
Creative Director: Sherif Ghoname
Associate Creative Director: Noha Eid
Art Director : Asmaa Maged
Art Director: Khaled Khafagy
Senior Copywriter: Amir Ibrahim
Senior Copywriter: Omnia Medhat Gamal

Director: Sherif Ghoname
Producer: Ahmed Ezzat
DOP: Fady Hesham
Art Director: Nirvana ElShenawi
Stylist: Dana Hatem
1st AD: Shady Salah
2nd AD: Nadine Elsaid
Production Manager: Ahmed Essam
Line Producer: Hanan Mohammed
Production Team: Mahmoud Shalaby, Atef, karam, hamouda, eslam waled, shika, mostafa mansour
Focus Puller: Ashry
Sound Engineer: Bassem Lotfy
Makeup Artist : Bouba Diab
Gaffer: Mohamed Fathy @My Gaffer
Sound Design: The Garage sound studio Hatem Saad
Music Composing: Sherif El Wesseimy
Casting Agency: Keeva Casting Agency
Photography: Omar Mohamed

Post Production : The Cell Creative Media Solutions
MD : Essam Salama
Post producer : Ziad Osama
Editor : Ammar Nabil
Assistant editor : Salah Medhat
Colorist : Mahmoud Essam


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