ADVERTISING

TikTok

#CreateForGood

Agency: VMLY&R

Description

TikTok challenges are extremely popular across the platform, garnering engagement from key influencers and generating billions of views. We made use of this to create a unique TikTok challenge that taught people the basics of sign language. Popular regional celebrities spread the message and took part in the challenge raising awareness on the importance of sign language for 20 million hearing and speech impaired individuals across the Middle East and North Africa. Turning one of the world's most popular social platforms truly social and inclusive towards one and all.

This professional campaign titled '#CreateForGood' was published in United Arab Emirates in September, 2019. It was created for the brand: TikTok, by ad agency: VMLY&R. This Digital medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 2 media assets. It was submitted about 1 year ago.

Credits

Advertising Agency: The Classic Partnership, Dubai, United Arab Emirates
Executive Creative Director: Alok Gadkar
Creative Director: Mangesh Zemse
Art Director: Mangesh Zemse
Copywriter: Anshuman Bhattacharya
Arabic Copywriter: Sawsan Salameh
Copywriter: Ishar Kar
Account Manager: Kyra Qureshi
General Manager: Rahul Kantharia
Head Of Production: Vitthal Deshmukh
Agency Producer: Zohra Ameen
Composer: Charles El Soueidi
Editor: Shibeesh K Chandran
Animator: Tarun Ghosh
Manager-IES-Marketing Strategy-MENA, TikTok: Mohamed Fouad

ADVERTISING

iStock Essentials

Like Share Subscribe Notify Element

Artist: Sequential

iStock Signature

Subscribe, Reminder and Like But...

Artist: PeterPencil

iStock Signature

Young man on the street being fi...

Artist: hobo_018

iStock Essentials

4K Animation social media icons ...

Artist: Serhat Ozkiray

iStock Signature

Young transgender couple doing a...

Artist: FG Trade

iStock Essentials

Arrow clicking on subscribe bar,...

Artist: Atstock Productions

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.