Description
Couples who aren’t able to conceive often go for IVF or surrogacy instead of opting for adoption. Every parent wants to see a bit of themself in their child and fear that a stranger’s baby won’t ever be truly theirs. A copy campaign that reinforces the notion of nurture over nature to inform people that children are only as good as they are raised.
This student campaign titled 'Raised Right' was published in India in May, 2019. It was created for the brand: Bethany.org, by ad school: Miami Ad School. This Print medium campaign is related to the Health, Professional Services, and Public Interest industries and contains 3 media assets. It was submitted almost 4 years ago by Copywriter: Yashashree.
Credits
Advertising School: Miami Ad School, Mumbai, India
Copywriter: Yashashree Samant
