Description
On International Women's Day 2023, the jewelry brand Wonther invites everyone to show a finger to the gender inequality that still exists in the world of work. With this provocative action, Wonther challenges everyone to show their dissatisfaction with gender inequality which is still rooted in our society with this web film manifesto: “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.”
This professional campaign titled 'Raise the Finger' was published on March 02, 2023. It was created for the brand: wonther, by ad agency: Coming Soon Lisboa. This Digital medium campaign contains 1 media asset. It was submitted about 2 years ago by Founder: Marcelo Lourenço of Coming Soon.
Credits
Title: RAISE THE FINGER
Clienty: WONTHER
Agency: COMING SOON
Creative Diretor: MARCELO LOURENÇO / PEDRO BEXIGA
Copywriter: MARCELO LOURENÇO
Art Director: PEDRO BEXIGA
Production Company: SHOW OFF FILMES
Director: MARGARIDA NINA
DOP: RICARDO MAGALHÃES
Executive Producer: ALEXANDRE MONTENEGRO / TAMIRIS MONTENEGRO
Producer: ALEXANDRE PAPIN / FILIPA ALMEIDA
Make Up Artist: BEATRIZ
Post Production: MOLA POST
Post Production: JOANA RIBEIRO E LUCIANO OTANI
Edition and Color: GUSTAVO JANZ
Sound Design: MUTE | VICTOR MINGATES
