Budapest Business Journal

Elden Fake News

Agency: White Rabbit


In recent years it has become harder and harder to tackle the dangerous world of fake news. These fake news have a negative effect on our societies distorting our perceptions, disrupting our democracies, and destroying economies and businesses, too. Budapest Business Journal is one of the most trusted and informed business magazines in Eastern Europe, and is committed to raise awareness, and educate the next generation of decision-makers and businessmen about the problem of fake news. Using the universally-known platform of Elden Ring game, we invited streamers to fact-check information within the game, so they can alert other players to avoid the most popular fake messages left behind. We created an online guide to avoid these "outlets” of fake information, and made them downloadable on major internet forums; and also designed a guide of news outlets that provide factual and objective report on our reality – just like Budapest Business Journal does.

This professional campaign titled 'Elden Fake News' was published in Hungary in January, 2023. It was created for the brand: Budapest Business Journal, by ad agency: White Rabbit. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 1 year ago by Chief Creative officer: Istvan Bracsok of White Rabbit Budapest.


Advertising Agency: White Rabbit Budapest
Client: Budapest Business Journal
Chief Creative Officer: Istvan Bracsok, Levente Kovacs
Creative Director: Jim Seath
Associate Creative Director: Adam Lenart
Senior Art Director: Zsofia Fribek
Art Director: Victor Laars, Kaue Barbosa
Copywriter: Rafael Reis, Matheus Loretti, Tamas Adam
Designer: Bruno Oliveira
Client Service Director: Levente Balint
Account Director: Reka Batho
Account Manager: Lili Szabo
Chief Executive Officer/Client: Tamas Botka


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