Funky Buddha is a brand that radiates good vibes. It seemed only fitting that the new packaging should do the same. It began with an evolved logomark, which became the heart of the package. Around that core mark, we created a unique mandala for each SKU, creating a unified design system that allowed for each beer and seltzer to tell its own story. The brand’s laid-back typeface and vibrant color palette reinforce its fun-loving, free-wheeling personality, and the illustrative elements created a branded world that’s uniquely Florida—and uniquely Funky Buddha. The new design system lent itself seamlessly to other media as well, including an updated website, advertising campaign, and marketing materials.
Nine months after the launch of its new packaging, Funky Buddha’s sales were up 20%.
This professional campaign titled 'Radiate good vibes' was published in United States in February, 2021. It was created for the brand: Funky Buddha, by ad agency: Moxie Sozo. This Design medium campaign is related to the Alcoholic Drinks industry and contains 7 media assets. It was submitted 5 months ago by Director of Marketing : Stephanie Danielson of Moxie Sozo.
Branding Agency: Moxie Sozo, Boulder, CO USA
Creative Director: Charles Bloom
Art Director: Charles Bloom