Nurture Life packs don’t only tell the story of what’s inside; they incorporate the kind of whimsy and creativity kids love. With over forty unique SKUs, each meal has its own illustration—something harder to achieve if we had instead opted to use studio photography or lean into some of the design trends that often get utilized. Having a really distinct visual brand language, even if it bucks the trends or doesn’t seem to match where things are going, can become ownable. That’s the benefit of having high art in brand design.
This professional campaign titled 'It's okay to get creative at the dinner table.' was published in United States in January, 2020. It was created for the brand: Nurture Life, by ad agency: Moxie Sozo. This Design medium campaign is related to the Confectionery, Snacks and Food industries and contains 8 media assets. It was submitted over 1 year ago by Director of Marketing : Stephanie Danielson of Moxie Sozo.
Branding Agency: Moxie Sozo, Boulder, CO USA
Chief Creative Officer: Derek Springston
Creative Directors: Nate Dyer & Charles Bloom
Senior Designer: Silvia Skinner
Illustrator: Qian Liu
Director of Client Services: Gressa Rowland
Senior Account Director: Mike Bowman
Account Manager: Meg Quinlan
Strategy Director + CEO: Evan Faber
Senior Copywriter & Strategist: Paxton Wiers