Promote the new IKEA catalogue with lots of new products.
We used the existing architecture of the south station in Vienna. The box-looking windows of the frontside were converted into a giant EXPEDIT rack filled with new IKEA products. It’s size: 480 square meters.
The installation was realised for one month and was seen by more than 70,000 passengers daily. Traffic at the two IKEA stores in Vienna increased by 5.7% compared to the same period one year before.
This professional campaign titled 'Rack' was published in Germany in November, 2009. It was created for the brand: IKEA, by ad agency: DDB. This Outdoor medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: DDB Berlin, Germany