Quitter was a service directed to young people inside a popular Finnish social media called IRC Gallery. Quitter designed by hasan & partners Helsinki made it worthwhile not to smoke. In Quitter people answered questions about smoking. With each answer they received credits which could be used as real currency to buy real products in the Quitter Store. Finally instant gratification can be obtained by not smoking.
Account Manager Antti Zetterberg
This professional campaign titled 'Quitter, A smoke-free social media experience' was published in Finland in May, 2010. It was created for the brand: Cancer Society of Finland, by ad agency: Hasan&Partners. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: hasan&partners, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Ossi Honkanen
Copywriter: Timo Iivari
Illustrator: Mikko Juhola