Cancer Society of Finland

The pandemic that kills 8 million every year

Agency: TBWA


Smoking kills more than eight million a year and the number keeps growing. Regardless of its worldwide recognized dangers, smoking is a pandemic less talked about and with fatality rate still on the rise. This is why Finland’s Cancer Society of Finland wants to raise awareness on its dangers. The campaign imagery is triggered by the common, yet disturbing pictures seen online of smokers wearing masks. The message: quitting is now more crucial than ever.

This professional campaign titled 'The pandemic that kills 8 million every year' was published in Finland in January, 2021. It was created for the brand: Cancer Society of Finland, by ad agency: TBWA. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted over 2 years ago.


Advertising Agency: TBWA\Helsinki, Finland
Chief Creative Officer: Jyrki Poutanen
Creative Director: Erno Reinikainen
Account Manager: Anette Michelsson
Comms & PR Specialist: Saana Simander
Copywriter: Tuomas Perälä
Designer: Timo Klemola
Design trainee: Arttu Pöyry
Photographer: Tuukka Koski, Koski Syväri
Post Production: Kasimir Häiväoja / FLC Helsinki


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