A car that needs no introduction.
Badge blurred, name bleeped, presence? Crystal clear.
Great design speaks for itself.
6 second pre-rolls that cut before the model was revealed. Some cars need no introduction.
Description
To launch the all-new Audi Q3 in Abu Dhabi, Audi Ali & Sons removed the vehicle's badges, omitted its name and deliberately held back the information people would normally expect from a new car launch.
The campaign involved influencers and a series of films released where the vehicle's name was repeatedly omitted in playful ways. Every attempt to say it was interrupted. Every reveal was censored.
This professional campaign titled 'QUI3TLY UNIGNORABLE ' was published in United Arab Emirates in June, 2026. It was created for the brand: Audi, by ad agency: C2 Communications. This Content, Digital, and Film media campaign is related to the Automotive and Personal Transportation industry and contains 4 media assets. It was submitted 14 days ago.
Credits
Client: Audi Ali & Sons
Niall Kelly - Lead Marketing Executive
Jasmin Elbadawy - Marketing Executive
Agency: C2 Communications
Layal El Sayed - Business Director
Sandrine Hitti - Marcom Director
Diana Hammoud - Marcom Manager
Shahd Najmus - Marcom Manager
Saurab Dahiya - Head of Strategy
Sanjana Sadeesh - Senior Strategist
Colin Smith / Pablo Maldonado - Executive Creative Director
Michele De Iuliis - Creative Director
Abdul Basit - Edit/VFX
Mohamad Ahmed Zayat - Edit
Sarah Beatty - Senior Copywriter
Muneer Al Rayes - Senior Arabic Copywriter
Chady Azar - Head of Media
Tughral Khan - Media Manager
Chaitali Rambhiya - Senior Media Operations Specialist
Joshua Mathias - Head of Publicity and Influence
Production: 86 Media
