With the beginning of lockdown, people tended to get bored and complain about sitting within four walls. The wards of the Happy Paw Foundation understood them very well having been forced to isolation in their cages for months or even years. It was difficult to raise money for the needs of shelter animals during quarantine so surviving became a real challenge for them.
To raise funds for the shelter maintenance and to prove that isolation with animals is much more fun.
For people to be more willing to donate to four-legged, it was necessary to give something in return. Therefore, we decided to turn Happy Paw’s wards to “Quarantine Gurus” so that they began to teach people their own business.
Sport Gurus along with Dasha Astafieva, DJ Nana and The Maneken ran online training sessions in Zoom and Instagram.
Supported by Film.ua and Megogo Film Gurus watched Ukrainian film "Foxster & Max" on Twitch together with actress Dasha Rybak. Book Gurus read “Story told by Zhuka” with Gracia Oliyko and “I (don’t) need a dog” (a book by the young author Tais Zolotkovskaya) with Irma Vitovskaya.
Gourmet Gurus together with food bloggers Dmitry Borisov, Sergey Didkovsky, Maria Yakush, Katerina Peskova and Vladimir Yaroslavsky shared porridge recipes and ran online cooking classes. The audience was welcome to donate money for animal foodstuff.
Foreign Language Gurus helped Ukrainians master the idioms about cats and dogs and taught online lessons together with the Green Forest school. Music Gurus created playlists with their own paws selecting best tracks about four-legged on Apple Music.
Nice to know that such corporation as Crafta.ua joined “Quarantine Gurus” for a team warm-up and made their charitable contribution.
This professional campaign titled 'Quarantine Gurus' was published in Ukraine in June, 2020. It was created for the brand: Happy Paw, by ad agency: NEBO Ideas Agency. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by Designer: Anna Savchenko of NEBO ideas agency.
Advertising Agency: NEBO ideas agency, Kyiv, Ukraine