ADVERTISING

Four Directions

QR Cookies

Agency: Grey

Description

Electronic book store "Four Directions" is an environmentally friendly business. Naturally, the book store was looking for ways to advertise offline that wouldn't be harmful to the environment. Rather than using printed flyers to distribute a QR code, Grey Hong Kong invented an environmentally friendly advertising medium with only HKD40,000 budget- QR cookies.

This professional campaign titled 'QR Cookies' was published in China in October, 2012. It was created for the brand: Four Directions, by ad agency: Grey. This Direct medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 10 years ago.

Credits

Advertising Agency: Grey Group, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Kym Ma, Jeff Tsang
Copywriter: Kristie Chen
Art Directors: Jeff Ng, Dia Nip
Typographer: Jeff Ng

Cement Itambe

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