Description
The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.
This professional campaign titled 'QR Code' was published in Portugal in September, 2012. It was created for the brand: AV Chiado, by ad agency: MSTF. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 12 years ago.
Credits
Advertising Agency: MSTF Partners, Lisbon, Portugal
Production Company: Lobo Mau
Sound Production: Índigo
Technology Agency: BIN
