Description
What if we stop selling puzzles to mums and dads and start selling the involvement in the game process and the benefits of the time spent together? When assembled, DoDo puzzles become the start for different stories, allowing the child to find new things in them every time, and the parents not to get bored during the game. Looking at the same picture mom will tell one story, the baby — another one, and dad — a third one. And a month later — the fourth, fifth and sixth. So a new layer appears in the puzzle. This is how the term "puzzletelling" was born.
This professional campaign titled 'Puzzletelling' was published in Ukraine in October, 2020. It was created for the brand: DoDo, by ad agency: Arriba!. This Digital medium campaign is related to the Toys industry and contains 4 media assets. It was submitted about 4 years ago by PR manager: Olga Vaganova of B2B PR agency.
Credits
Advertising Agency: Arriba!, Kharkiv, Ukraine
Creative Director: Max Burtsev
Account Manager: Julia Hapon
Strategist: Vlad Torskiy
Creative Group Head: Staska Padalka
Designer: Julia Razvenkova
Director & Editor: Lada Sabova
DOP & Color Grading: Pavel Itkin
Producers: Meriam Yol, Denis Halushka
Illustrations: Kateryna Romanenko, Natalia Vasilyuk
Animation: Anastasia Steshkina, Oksana Bandura, Irina Makievskaya
Art Director: Julia Derke
Others: Olena Vyazovskaya, Vitaly Bachako, Sergiy Krinitsky, Pavlo Likhota, Ilona Holubeva, Olya Merkulova, Vasil Yavtushen, Vasil Yavtushenkoko, Danila Okulov, Vyacheslav Zabashta
