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Nike Patta

Putting Dutch Football Heritage First

Agency: 100%

Description

The Netherlands x Patta x Nike - X2 Capsule Collection, Putting Dutch Football Heritage First.

Nike has partnered with federations, collaborators and Social & Community Impact partners to unveil its X2 capsule collections, each one expressing national pride through style, cultural references and a distinctly local point of view. Sitting at the intersection of football, culture and creative expression, the X2 collections are shaped by each federation and reinterpreted through the lens of designers, artists and the communities that live the game every day. For this special collaboration, Patta joins Nike to bring their deep connection to football culture to life, reflecting the communities across the Netherlands that continue to shape the future of the game.

Patta's contribution offers a distinctly Dutch perspective, interpreting national pride through their signature blend of heritage, music, subculture, family, and the next generation. The result is a football and lifestyle collection that captures the spirit of the Netherlands through Patta's cultural lens.

The collection centers on seven key pieces: a football pre-match jersey featuring the logo and celebrating one of the key Nike community partners, Favela Street - founded by street football legend Roxane Hehakaija Perremuto - a jersey, an Anthem jacket, a black Nike Tech Fleece hoodie, a black Nike Tech Fleece pant, orange and white socks, and a Patta-designed Cryoshot. At the center of the collection is orange, used not only as the defining color of Dutch football, but as a vehicle for attitude, confidence and cultural memory. The embroidery work across the Nike Tech Fleece is a first of its kind.

The collection draws from the symbolism of different heritages representing, reflecting unity, resilience, ancestry and the coming together of many backgrounds into one collective identity. By incorporating the necklace pattern into the pre-match jersey and anthem jacket, mixed with Dutch iconography, the collection celebrates the communities that redefine Dutch football and reinforces the fact that strength is found in diversity. The design is not simply decorative; it carries meaning. The Surinamese Ala Kondre necklace for example is traditionally worn as a symbol of protection, identity and belonging.

For Patta, X2 marks a significant first: the opportunity to tell a story around the Dutch national team from its own point of view. Across its long-standing partnership with Nike, Patta has built a language rooted in storytelling, community and cultural exchange. The result is not a single, fixed image of national pride, but a layered and multidimensional expression of what being Dutch is and can be.

"The storytelling is based on a reinterpretation of Dutch culture. The Surinamese brass band could be seen and heard as the Patta drums of joy going into battle," shared Patta's Creative Director Vincent van de Waal.

The campaign expands the world of the collection through Patta's friends, family, communities and football heroes of yesterday and tomorrow. Featuring an energetic Surinamese brass band scanning the rhythm of each transition, the mood oscillates between dark and moody and light and upbeat, creating a visually compelling contrast that reinforces the overall theme of the campaign.

The film opens with a striking shot of Virgil van Dijk draped in the Dutch flag, setting the tone for the recurrent reference to Surinamese-Dutch heritage. A connection that also runs through Patta's own history: Suriname is the country of founders Edson Sabajo and Guillaume Schmidt. Edgar Davids, a longtime friend of Patta with his own Surinamese-Dutch heritage, brings another generational layer to the film. Luciano Valente represents the new generation, reflecting Patta's key belief that the youth is the truth. The film closes with a young local keepie-uppie record holder, whose control and skills are impeccable for his age, a metaphor for what the future holds. Directed by Paul Geusebroek and Vincent van de Waal. Produced by 100%, a film and photography production company based in Amsterdam.

The Nike X2 x Patta collection will launch exclusively at Pattaxnike.com and Patta Chapters on June 12th, followed by Nike stores, Nike.com, Nike SNKR App, and select retailers on June 16th.

This professional campaign titled 'Putting Dutch Football Heritage First' was published in The Netherlands in June, 2026. It was created for the brands: Nike and Patta, by ad agency: 100%. This Design, Film, and Integrated media campaign is related to the Sports and Sportswear industries and contains 7 media assets. It was submitted 8 days ago.

Credits

Patta
Co-Founder: Guilaume Schmidt
Co-Founder: Edson Sabajo
Co-Director: Vincent van de Waal
Head of Marketing: Virgil Chocolaad
Collaborations Lead: Marvin Lo-Ning-Hing

Nike
Senior Creative Director: Jake Gevalt
Senior Brand Director: Kemi Benjamin
Senior Marketing Manager: Cheslyn Meyer

100%
Produced by: 100%
Director: Paul Geusebroek
DOP: Douwe Hennink
Stills Photographer: Nick van Tiem
Executive Producer: Job Sanders
Producer: Nan Sandle
Production Manager: Pien van Litsenburg
Production Coordinator: Stephanie Elout
Art Direction/Design: Yinchel Fyon Tang
HoD's 1st AD: Gerben Breur
1st AC: Pansci Puts
Gaffer: Bram van Woudenberg
Key Grip: Willem Biemans
Production Design: Florian Legters
Choreography & Casting: The Movers
Stylist Lead: Anna Claassen
Creative Stylist Patta: Tirino Yspol
MUAH: Faisa Sontodimedjo

Post
Editor: Milan Beltman
Online & VFX: The Compound
Grading: Mikey Pehanich
Sound Designer: Quincy Vlijtig
Music: The Originals Brassband

Main Cast
Flag Bearer/Team Captain: Virgil van Dijk
Legend: Edgar Davids
Football Player: Luciano Valante
Kick-up Boy: Lux Briel
Brassband Lead: Clyde van Kanten
Brassband: The Originals Brassband
BBQ Chef: John Zeefal
Block Party: Team Rocky/Favela Street
Block Party: Team Patta Crew

2nd AD: Jonna Zijlema
3rd AD: Jazz Holiday
Choreographer: Nicola Balhuizen Hepp
Choreographer: Adil el Hammouti
Choreographer: Konstantin Koval
Stunt Coordinator: Marco Sleeswijk
2nd AC: Zoë Krahmer
VTR: Menno Looijens
VFX Supervisor: Alrik Wiggers
Best Boy Light: Ravi Breukers
Light Electrician: Reinout Bakker
Light Electrician: Thom van Dongen
Light Electrician: Ravi Picolo
Light Electrician: Ton Cox
Light Electrician: Laurens Witte
Light Electrician JR: Kasper Vellinga
Light Electrician Intern: Masao Parris
Best Boy Grip: Tim de Heer
Art Director: Sanne Croonenberg
Set Dresser: Janneke Markus
Set Assistant: Zuma Pleijzier
Decor Build: Ernst Paradies
Decor Build: Anouk Paradies
Special Prop Construction: Katsuhiro Hayashi
Styling Assistant: Katerina Familiarskaia
Styling Assistant: Moritz Hadelt
MUAH Assistant: Gaby Revius
Animal Handler: Jaap Zunneberg, Dieren Casting
Location Manager: Thijs Bolle
Location Assistant: Jeroen van Boven
Catering: Spek en Bonen
Production Assistant: Simao Lawaosal
Production Assistant: Vito Robles Torres
Production Assistant: Jayden Sarlemijn
Production Intern: Kira Malinovskaia
Production Intern: Syl Muijs

Supporting Cast
Lion Dancer: Stacy Petite
Lion Dancer: Matilde Tommasini
Lion Dancer/Football Player: Dalvin Cory
Lion Dancer/Football Player: Carl Giacomello Scharnberg
Lion Dancer/Football Player: Virgil Dey
Football Player: Ojani Simons
Football Player: Robbin Kooiman
Football Player: Rhythm Dias
Football Player: Kevin Ofei
Football Player: Djurre Laansma
Football Player: Tyrell Heerschap
Carnival Dancer: Grace Bolebe
Carnival Dancer: Lita Morena
Carnival Dancer: Whitney Selina van Omme

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