Description
BBDO launches a new campaign for ServiceNow featuring Idris Elba showing how they are putting AI to work for people.
ServiceNow is on a "rocket ship" trajectory – From little known to one of the fastest growing companies in the tech world. Already their market cap is the size of airbnb and Spotify combined and they just hit the major milestone of $10B in revenue, with sights set on annual revenues of $15B by 2026. Their CEO, Bill McDermott, is one of the most famous tech CEOs in the world, having previously served as SAP’s CEO for a decade. Together, they aspire to become the defining enterprise software company of the 21st century.
To match ServiceNow’s business and product success, ServiceNow now has its sights set on building a brand to match the promise of the company. This started with “The World Works with ServiceNow™” campaign, which was unveiled in 2021 and has only continued to grow since. ServiceNow’s new campaign - Put AI to Work for People - created by BBDO, stands as the next big step for the brand.
AI presents a major moment and opportunity for the company and ServiceNow are making that known with their biggest campaign to date featuring the multitalented actor, philanthropist, and businessman, Idris Elba. In the new campaign, Idris assumes the role of the ultimate CEO as he investigates why work isn’t working the way it could work and explains that by helping people work better with AI on the ServiceNow platform, everything works better.
BBDO Creative Quote:
“So much of the talk around AI right now is just about cold and rational productivity gains. Our solve was to make an AI campaign that actually puts people first — using the warmth, wit, and charm of Idris Elba to tell that story.”
– BBDO Executive Creative Director, Greg Ketchum.
ServiceNow Quote:
“Idris Elba is the perfect brand ambassador for ServiceNow. Similar to our platform, he's known as an actor but he does so much more. He's a CEO, transformational leader and even a world-class DJ. Similarly, we're known for our roots in IT but we are THE AI platform for business transformation.”
– ServiceNow Chief Brand Officer, Jim Lesser
This professional campaign titled 'Put AI To Work For People' was published in United States in May, 2024. It was created for the brand: ServiceNow, by ad agency: BBDO. This Digital and Direct media campaign is related to the Electronics, Technology, Office Equipment, and Professional Services industries and contains 1 media asset. It was submitted 10 days ago.
Credits
BBDO
Executive Creative Director: Greg Ketchum
Snr Creative Director: Jerry Dugan
Snr Creative Director: Chris Curry
Snr Copywriter: Greg Ward
Snr Art Director: Allyn Scherr
Head of Integrated Production: Louise Doherty
Executive Producer: Stephen Kay
Head of Strategy: Melissa Miller
Strategy Director: Jacklyn Hayes
Group Account Director: Chris Jackson
Account Director: Martin Bawden
Account Director: Camille Kahrimanian
Project Manager: Michael Gonzalez
Business Affairs Director: Gina Stevanovich
ServiceNow
SVP Chief Brand Officer: Jim Lesser
VP Brand Strategy & Creative: Laura McCullough
Ana Escobedo: Brand Campaigns Manager
Marty Homlish: Executive Advisor - Global Brand Strategy.
Production
Production Company: Arts & Sciences
Director: Matt Aselton
Production Producer: Zoe Oldum
Director of Photography: Lasse Frank
Celebrity Talent Management: The Marketing Arm
SVP Celebrity & Influencer: Matt Fleming
