Plastic water bottle production harms plants and wildlife, contributes to global warming, and endangers the water sources many bottle brands have on their labels.To highlight how destructive excessive bottle production and consumption is to the planet, we changed scenic labels into trash-filled wastelands with headlines to match.
This student campaign titled 'Put a Cap on Plastic Use' was published in United States in October, 2019. It was created for the brand: Greenpeace, by ad school: Miami Ad School. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 4 years ago by Copywriter: Charles Theori.
Advertising School: Miami Ad School, New York, USA
Art Director: Jack Prigel
Copywriter: Charles Theori