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Greenpeace

Put a Cap on Plastic Use

School: Miami Ad School

Description

Plastic water bottle production harms plants and wildlife, contributes to global warming, and endangers the water sources many bottle brands have on their labels.​To highlight how destructive excessive bottle production and consumption is to the planet, we changed scenic labels into trash-filled wastelands with headlines to match.

This student campaign titled 'Put a Cap on Plastic Use' was published in United States in October, 2019. It was created for the brand: Greenpeace, by ad school: Miami Ad School. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 3 years ago by Copywriter: Charles Theori.

Credits

Advertising School: Miami Ad School, New York, USA
Art Director: Jack Prigel
Copywriter: Charles Theori

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