The American Lung Association has been organizing the Hustle Up The Hancock for 10 years now, raising millions of dollars in their quest to end lung disease. With Purity, we wanted to dramatize the perfume experience by highlighting a scent they've never experienced - clean air. By giving people an empty perfume vial, Purity caught people off-guard and drew their attention to the ALAC's goal of improving the air we breath.

This professional campaign titled 'Purity' was published on February 01, 2007. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 17 years ago.


Advertising Agency: OfficeMax In-house, Naperville, USA
Creative Director: Mark Andeer
Art Director: Matt Fluegel
Copywriter: Mike Lightman


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