Life is in your lane
School: Studio Madmanchaha
This is the final artwork ofthe campaign
Description
This spec campaign for a globally respected NGO creates a visual reminder that a thing as simple as staying in one's lane while driving can mean the difference between life and death, represented by two EKG lines being part of the highway of life, with dividers at regular intervals. However, their peaks are interpreted as the driver veering off their lane and ultimately flatlining.
This student campaign titled 'Life is in your lane' was published in India in June, 2026. It was created by ad school: Studio Madmanchaha. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 21 minutes ago.
Credits
Advertising Agency (School): Studio Madmanchaha, Delhi NCR, India
Production Company: Studio Madmanchaha, Delhi NCR, India
Art Director: Manish Saxena
Copywriter: Manish Saxena
Photographer: N/A
Graphic: Hand traced from free public domain sources
