Description
This campaign highlights the unique selling points (USPs) of Lenskart lenses — designed to offer ultimate comfort, clarity, and protection for every wearer. Centered around innovation and visual excellence, the campaign showcases four key features: UV Protection, Anti-Fog Technology, Photochromic Lenses, and Anti-Scratch Coating. Each feature is presented as a smart solution to modern visual challenges — from protecting eyes against harmful UV rays to ensuring a clear view in every condition. The concept captures how Lenskart lenses adapt seamlessly to lifestyle needs while combining functionality with style. Through clean visuals and compelling storytelling, the campaign positions Lenskart as a trusted choice for those who value both eye health and fashion. It’s not just eyewear — it’s smart vision for a smarter world.
This student campaign titled 'Pure Clarity' was published in India in March, 2024. It was created for the brand: Lenskart, by ad school: College of Art. This Design, Digital, and Print media campaign contains 4 media assets. It was submitted 22 days ago by Post Graduation student: Aditay Narayan of College of Art New Delhi .
Credits
Advertising School: College of Art, New Delhi, India
Creative director/ Art director/ Copywriter: Aditay Narayan Yadav
