MARS Petcare brand, Puppo, collaborated with Colenso BBDO Auckland, to create a bespoke ad for every registered dog in New York City – over 100,000 of them.
Puppo is the first nutrition brand incubated by Kinship Labs, part of the Kinship coalition of businesses dedicated to the future of petcare. The New York based pet nutrition company formulate and deliver personalized dog food for every dog, giving owners the ability to help address their dog’s unique health concerns via a bespoke diet.
This professional campaign titled 'Puppo Personalised Ads in NYC' was published in New Zealand in April, 2019. It was created for the brand: Puppo, by ad agency: BBDO. This OOH Outdoor medium campaign is related to the Pets industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Colenso BBDO, New Zealand
Media Agency: Mediacom / US, Milk Money
Consumer PR Agency: DKC
Social Agency: SocialFly