Dabur Dabur Chyawanprash

Pujoy Doshe Dosh

Agency: SoS Ideas


Durga Puja is by far the most celebrated festival for Bengalis. And with it comes the changing of the seasons, as monsoon gives way to autumn. So, to celebrate Maa Durga’s homecoming to the fullest, the immunity of Bengalis’ must also be ready to battle with the illnesses that are part of this changing weather. And that’s precisely where our Dabur Chyawanprash story is set, with an activation idea that gave Bengalis a truly once-in-a-lifetime opportunity.

This professional campaign titled 'Pujoy Doshe Dosh' was published in India in October, 2023. It was created for the brands: Dabur and Dabur Chyawanprash, by ad agency: SoS Ideas. This Ambient, Content, and Digital media campaign is related to the Fitness and Health industries and contains 1 media asset. It was submitted 6 months ago by Group Head - Copy: Arindam Mallick of SOS Ideas.


Client: Dabur Limited
Advertising Agency: SoS Ideas
ECD & Founders: Souvik Misra & Soubhik Payra
Creative Directors: Pratyush Chakraborty & Manas Maity
Copy Group Head: Arindam Mallick
Art Supervisor: Tanmoy Das
Copywriter: Kathakali Ghosh
Senior Vice President (Client Servicing): Kusumasab Mitra
Group Brand Manager (Client Servicing): Somduttya Chatterjee
Production House: Eyewash Entertainment
Director: Indrashish Mukherjee


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