PSA TO PLAY
Description
PSA TO PLAY is Sloomoo's first-ever CTV and omnichannel push with a bold cultural call to bring PLAY back into our 'grownup' lives. The campaign was created completely in-house by Sloomoo.
Backed by research and led by kids (the real experts), PSA TO PLAY reminds us what adults are only starting to remember: play isn’t frivolous - it’s foundational. According to partners at the National Institute for Play, PLAY is as essential to our wellbeing as sleep. It builds connection, fosters healing, and unlocks joy.
The campaign marks a major evolution for the brand (which reported $40M in revenue last year) from immersive experience to lifestyle platform. You’ll see the campaign come to life across CTV, YouTube, Meta, and Google, plus colorful wild postings and IRL activations designed to spark delight and curiosity in unexpected places. It also taps into the fast-growing “kidulting” trend, now a $9B category, with toy sales to adults hitting an all-time high as more grown-ups seek joy, nostalgia, and stress relief through play.
This professional campaign titled 'PSA TO PLAY' was published in United States in June, 2025. It was created for the brand: Sloomoo, . This Film medium campaign is related to the Education industry and contains 1 media asset. It was submitted 6 months ago.
