Description
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a powerful new integrated campaign starring tennis icon and Barclays ambassador Frances Tiafoe. Created by Barclays’ newly appointed global creative agency of record VCCP, Moments That Matter, dramatises the pivotal role of support that the right partner plays - both on Centre Court, in life and in business.
Titled Moments That Matter, the 30” campaign film drops viewers into the electrifying stillness of match point. Time freezes mid-rally as Tiafoe steadies himself to serve. Behind him, his coach - and metaphorically, Barclays - stand in support. One small nod of encouragement acts as the release of tension in a striking visual analogy for the moments when anything feels possible with the right partner behind you.
This professional campaign titled 'Moments That Matter' was published in United Kingdom and United States in June, 2025. It was created for the brand: Barclays, by ad agencies: Girl&Bear and VCCP. This 360°, Film, and Integrated media campaign is related to the Finance industry and contains 1 media asset. It was submitted 6 months ago.
Credits
CAMPAIGN TITLE: Moments that Matter
CLIENT: Barclays
GROUP MD BRAND, CREATIVE AND MEDIA: Simon Groves
HEAD OF BRAND ADVERTISING & CAMPAIGNS: Emma Hodgson
SENIOR BRAND MARKETING MANAGER: Nagar Ghahreman
BRAND MARKETING MANAGERS: Natalie Wright & Sarah Wenham-Slack
ADVERTISING AGENCY: VCCP
CHIEF CREATIVE OFFICERS: Chris Birch & Jonny Parker
CREATIVE DIRECTOR: Liam Wilson
COPYWRITER AND ART DIRECTOR: Tom Dyson & Lance Boreham
BUSINESS DIRECTOR: Kate Fitzgerald
ACCOUNT DIRECTOR: Louise Fox
ACCOUNT EXECUTIVE: Ralph Cornell
GROUP HEAD OF PLANNING: Stefan Siedentopf
PLANNING DIRECTOR: Nathan Velayudhan
EXECUTIVE PRODUCER: Simon Plant
AGENCY TV PRODUCER: Sam Breen
AGENCY CREATIVE PRODUCER: Harriette Moore & Poppy Tullo
BROADCAST AFFAIRS: Alexia Collins
MEDIA BUYING AGENCY: OMD
PRODUCTION COMPANY: Academy Films
DIRECTOR: Billy Boyd Cape
EDITOR: Dan Sherwen @ tenthree
EXECUTIVE PRODUCER: Darapen Vongsa-Nga
PRODUCER: Juliette Harris
PRODUCTION MANAGER: Colum Ewart
POST-PRODUCTION COMPANY: No8 London
POST PRODUCER: Callum O’Brien
COLOURIST: Jonny Tully
LEAD VFX ARTIST: Leanne Pletersky
VFX ARTIST: Toby O’Connell
VFX ARTIST: Harvey David
JUNIOR NUKE ARTIST: Muhaddissa Hasham
AUDIO POST-PRODUCTION COMPANY: 750mph
SOUND ENGINEER: Sam Ashwell
HEAD OF PRODUCTION: Olivia Ray
AUDIO PRODUCER: Carla Thomas
PHOTOGRAPHER: Nick Dolding
DESIGNERS: Scott Mitchell, Lee Forster, Paul Craig, Lee Bodell & Jonathan Harper
