American Express wanted to show their support to its LGBTQ+ network for Pride Month at a global level and we wanted to showcase that American Express is a brand about Powerful Backing of all its members and employees no matter who they love or how they identify.
What started as a social campaign evolved into a global platform with an international out-of-home campaign that culminated in an intimate Lizzo concert at Times Square Edition Hotel with all proceeds going to the Stonewall Community Foundation.
This professional campaign titled 'Proudly Backing' was published in United States in June, 2019. It was created for the brand: American Express, by ad agency: Ogilvy. This 360° medium campaign is related to the Finance industry and contains 5 media assets. It was submitted 2 months ago by Art Director: Andrea Serrano Villaverde.
Creative Director: Satyen Rao
Account Manager: Jessa Gianotti
Sr. AD: Greg Lanway
AD: Andrea Serrano Villaverde
Sr. CW: Reid Masimore
CW: Saloni Mittal