Proud sponsor of Dutch football

Agency: JWT


ING Bank has been sponsoring Dutch football for the last 20 years.
From the Dutch national teams to the amateur clubs, ING supports teams and clubs not only financially, but also with goods like balls, goal posts and - not to forget - training vests.
Training vests can be found on every football pitch in the Netherlands. You see them everywhere and they’ve become an integral part of Dutch football, so much so that in Holland we no longer see and value them any more.
Even though they work so hard.
They get smeared, torn, trampled on, every single day. Through wind, rain and even snow. Yes, it’s a tough life to lead, when you’re a training vest.
But every now and again, you have a glorious moment. One day in advance of every match, the Dutch national teams have their final training session. The players that receive a training vest at this training will be playing in the squad the next day.
You, the training vest, decide who will play for their country. It doesn’t get any better than that. It’s worth all the humiliation you’ve endured all year.
ING, as sponsor of Dutch football, understands this. And that’s why we’re so proud of these orange pieces of cloth.

This professional campaign titled 'Proud sponsor of Dutch football' was published in Netherlands in March, 2017. It was created for the brand: ING, by ad agency: JWT. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: J. Walter Thompson Amsterdam
Creative Directors / Art Directors / Copywriters: Bas Korsten, Marcel Hartog
Photographer: Robert Harrison
Production Company: Pink Rabbit
Post / VFX: Crabsalad
Director: Ismael
Director of Photography: Martijn van Broekhuizen
Editor: Martin Heijgelaar
Music: MassiveMusic
Sound: Studio Alfred Klaassen


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