Description
A print campaign for SANCA, The South African National Council on Alcoholism and Drug Dependence, communicating the dangers of drinking alcohol to pregnant women who think that moderate drinking won't affect their unborn babies. Foetal alcohol syndrome doesn't just manifest itself in physical birth defects at birth, it can also cause psychological damage, which isn't always immediately apparent.
This professional campaign titled 'Prostitute, Druggie, Criminal' was published in South Africa in May, 2010. It was created for the brand: SANCA, by ad agency: Lowe. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 14 years ago.
Credits
Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
Photographer: Dawid Wapenaar
