3M’s Post-it is known to the public as a daily functional stationary item. And this is familiar enough to be commonly associated with office supplies such as Xerox and FedEx. However consumers consider Post-it as functional commodity not as brand, which results in tough competition with low priced me-too brands. Main purpose of this campaign was to make consumers consider the product not just as a functional item, but a symbol of connecting people’s heart.

This professional campaign titled 'Proposal' was published in South Korea in April, 2015. It was created for the brand: 3M, by ad agency: INNORED. This Ambient medium campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted about 9 years ago.


Advertising Agency: INNORED, South Korea


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