Bio que Importa

Promoting small business through Instagram bios


COVID-19 and social isolation have complicated the business of several small companies, making them increasingly close to closing their doors and needing help in attracting new customers.
So in order to help these businesses, we created a collaborative platform, within Instagram, where with a small change in personal biography, all Portuguese could become influencers of the good and promote products and works from small projects and businesses that were seeing the health crisis become an economic crisis.
With small ads curated specific for each small business, bios became a new media. Turning visits to someone's profile into opportunities to meet not only new people, but also new businesses.

This professional campaign titled 'Promoting small business through Instagram bios' was published in Portugal in April, 2020. It was created for the brand: Bio que Importa, . This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by Copy: Ruben Barros of Havas Lisbon.


Copywriter: Ruben Barros
Copywriter: Will De Carvalho
Art Director: João Araújo
Designer: Francisco Lacerda
Motion Designer: Diogo Assis


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