Playbook Hub

Project Playbook

Agency: Retroviral


Budding US performers and artists can today enter a new online talent competition to win $100,000. The Playbook Hub is being launched to tap into the creative economy by enabling 10,000 creatives from more than 100 countries to manage their businesses better – and could help send them on the road to stardom.
Wannabe musicians, artists, photographers, actors and all creatives from all corners of the globe can submit a 60 second showcase of their skills at: This will drive entrants getting booked via their profile between 13 February and 17 March 2019 and by gaining votes from friends, fans and the public, in order to stand a chance to win $100,000. The winner will be announced on 3 April.
The Playbook Hub launch is timely, as there are careers that exist today that were unknown less than a decade ago. The US Bureau of Economic Analysis details that creative skills account for 4.2 percent of the country’s GDP – a staggering $704 billion. In addition, according to Bankrate, 37 percent of Americans have a ‘side hustle’, that earns them an additional $8,200 on average, per annum.

This professional campaign titled 'Project Playbook' was published in South Africa in February, 2019. It was created for the brand: Playbook Hub, by ad agency: Retroviral. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Retroviral, Johannesburg, South Africa
Executive Creative Director: Mike Sharman
Creative Director / Copywriter: Kathryn McConnachie
Production Company / Post-Production: Encounter Studios
Director / DoP: Hadi Azer
Producer and Production Manager: Rami Azer


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