Project G.O.A.T.

The core message, "It's what you put in," will be woven into the narrative, underscoring the idea that true greatness comes from relentless effort and preparation. We will make it clear that the Springboks are not just any team—they are defined by what they put into their training and preparation, setting them apart as unique and dedicated athletes. We are not GOATs; we are Springboks. By following this approach, we will create a commercial that not only showcases the hard work and dedication of the Springboks but also highlights Energade's crucial role in their preparation. This will result in a powerful, engaging, and visually stunning piece that reinforces the Energade brand message: "It's what you put in."