After years of negotiating, the Canadian government has finally taken action: marijuana will be legalized. To mark this major step forward for society, Prohibition, a Canadian chain of boutiques specializing in smoking accessories, wanted to take part in the discussions surrounding legalization. With that in mind, we designed several signs to celebrate the arrival of Bill C-45. To spark conversation, we chose to set up them in public spaces. The context of each sign was used as the springboard to fuel the social debate about legalization.
This professional campaign titled 'Prohibition Celebrates the End of Prohibition - Fire Stat...' was published in Canada in December, 2017. It was created for the brand: Prohibition, by ad agency: Bleublancrouge. This Outdoor medium campaign is related to the Tobacco industry and contains 6 media assets. It was submitted about 5 years ago.
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Jonathan Rouxel
Art Director / Photographer: Romain Joveneau
Copywriters: Mourad Bouaziz, Antoine Leclerc
Graphic Designer: Agathe Morin