Description
Clutter has a way of taking up more than just space. It can easily get in the way of everyday life, costing time and creating small tensions at home.
IKEA’s new campaign, created by Marketsquare, builds on this everyday truth — one supported by a large-scale Norstat analysis for IKEA.
By personifying familiar IKEA storage products like IVAR, ALEX and PERJOHAN, the campaign reminded Danes that the right storage can bring greater peace of mind and fewer discussions at home.
The campaign ran across outdoor and social.
This professional campaign titled 'IVAR, ALEX & PERJOHAN' was published in Denmark in July, 2026. It was created for the brand: IKEA, by ad agency: Marketsquare. This OOH Outdoor medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted about 7 hours ago by Jansby: Caroline of Marketsquare.
Credits
Advertising Agency: Marketsquare
Executive Creative Director: David Asmussen
Creative: Erik Dahlström
Creative: Caroline Jansby
Client Service Director: Ditlev Schiller
Account Manager: Laura Balslev Handest, Emma Olsson
.
Client: IKEA Denmark
IKEA Denmark: Pernelle Krogh
IKEA Denmark: Kristoffer Bæk-Mikkelsen
IKEA Denmark: Lene Bjerregaard Kiel
IKEA Denmark: Martin Meik
Dentsu Denmark
