Firstpass: A Patient Experience event turns into Impact
Description
Over three days at ADNEC, in Abu Dhabi, our bright-blue Vectramind Health stand turned the Firstpass patient-experience story into something people could physically walk through. A back-wall narrative split benefits from features, an LED
story-reel ran overhead, and at the centre of it all sat our Firstpass kiosk.
Paired with a floor graphic that let visitors literally step through the patient
journey themselves. It was, by a wide margin, the most-visited feature of our
stand, and it turned product demos into genuine conversations with C-suite
visitors from healthcare, government and industry alike. The numbers speak for themselves across a full 360 degree, experiential and integrated campaign.
This professional campaign titled '"Firstpass: The Patient Journey Activation" ' was published on April 15, 2025. It was created for the brand: Vectramind Health, by ad agency: Vectramind Internal Marketing. This Experiential, Film, and Integrated media campaign contains 1 media asset. It was submitted 2 days ago by Creative Director, Marketing Director of Communications, Content Head & Senior Creative: Cherry Koshy of Vectramind.
Credits
Advertising agency: Vectramind Internal Marketing
CEO & Founder: Dr Murali Krishna
Conceptualiser, Content, Director of Marketing & Communications: Cherry Koshy
Art & Design: Venkat & DN Murthy
Vectramind On-stand Sales Team: Shankar Krishnan, Kartik Singumahanti, Farah Rahman, Nikita Shinde, Venkat, Moiz Motiwala
Vectramind Product Teams: Bala & Mani
IT Support: Jay Krishnan
Event Speakers: Balagopal Ramdurai, Fattin Nimeh
Event partners: DMG events
Stand Designers: Airball, UAE
Media Partners: MediaEdge, UAE
Caterers: Capital Caterers, ADNIC
