Pro Genius

Agency: AKQA


Nike Football Pro Genius includes five mental training games and tools – Counter Attack, Priming, Cross Anticipation, Visualisation and Self-Talk. The tools were developed working closely with the world’s best footballers as well as renowned experts in the field of sports performance psychology and mind training.

This professional campaign titled 'Pro Genius' was published in United Kingdom in June, 2016. It was created for the brand: Nike, by ad agency: AKQA. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 8 years ago.


Advertising Agency: AKQA, UK
VFX: Visual Assembly, DBLG
Sound Production: String and Tins
Film Production Partner: Archer’s Mark


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