Prius goes plural

Agency: Saatchi & Saatchi


Toyota is adding new members to its Prius family. There’s been a growing debate among Prius owners over the last decade about the correct plural name for Prius. To answer that question, Toyota is launching a new grammatically focused marketing campaign to give consumers the ability to vote and determine the official plural of Prius.

This professional campaign titled 'Prius goes plural' was published in United States in January, 2011. It was created for the brand: Toyota, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 13 years ago.


Advertising Agency: Saatchi & Saatchi, USA



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