Bent Water Brewing

Primordial Haze

Agency: HeyLet'sGo!

Tiny Umbrella

Beer Nerd



“Primordial Haze” - Bent Water’s new triple-hopped Hazy IPA with hints of tropical fruits - is a delicious collision of flavors. To visually get this point across, art director/designer Doug Pedersen used a collision of seemingly incongruently typefaces to create a deliciously bold look.

This professional campaign titled 'Primordial Haze' was published in United States in March, 2023. It was created for the brand: Bent Water Brewing, by ad agency: HeyLet'sGo!. This Design and Print media campaign is related to the Alcoholic Drinks, Hospitality, Tourism, and Retail Services industries and contains 3 media assets. It was submitted 6 months ago by Chief Creative Officer, Founder: Tim Cawley of HeyLet'sGo!.


Client Company: Bent Water Brewing Co
Advertising Agency: Hey Let's Go!
Production Company: Hey Let's Go!
Executive Creative Director, Head of Design: Mike Shaughnessy
Senior Copywriter: Al Duggan
Illustrator & Typographer: Doug Pedersen


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