Bent Water Brewing

Little Details in Every Can

Agency: HeyLet'sGo!


Bent Water has become one of New England’s dominant brewers by infusing deliciously thoughtful details into each release. The brand used Instagram’s zoom/pinch functionality to let beer lovers discover the amazing details that go into Bent Water’s recipes - by putting tiny, hidden messages in social posts. Visit and try for yourself.

This professional campaign titled 'Little Details in Every Can' was published in United States in May, 2020. It was created for the brand: Bent Water Brewing, by ad agency: HeyLet'sGo!. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 4 years ago by COO: Dorothy Urlich of HeyLet'sGo!.


Advertising Agency: HeyLet'sGo!, Boston, United States of America
CCO/Copywriter: Tim Cawley
ECD/Design Director: Mike Shaughnessy

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