Johannesburg Pride

Pride Of Africa Flag

Agency: Joe Public


At the forefront of this new identity is a custom-designed symbol of liberation and unity: a flag inspired by all 54 African countries. This new flag represents the diversity of Africa’s LGBTQ+ME community – a rainbow flag that says you are accepted, you are welcome, and you are safe as it celebrates both communities and individuals without borders.

This professional campaign titled 'Pride Of Africa Flag' was published in South Africa in November, 2019. It was created for the brand: Johannesburg Pride, by ad agency: Joe Public. This Design medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 4 years ago.


Advertising Agency: Joe Public United, South Africa
Group Chief Creative Officer: Pepe Marais
Strategic Director: Mike dos Santos
Executive Creative Director: Simone Rossum
Creative Directors: Christo Krüger, Daryn Drake
Senior Designer: Emarie Gouws
Digital Designer: Andre Lopion
Animators: Andre Lopion, Gareth O'Callaghan, Jiri Miovsky, Maxene Booysen
Senior Copywriters: Jared Milne, Cameron Fraser
Business Unit Director: Emma Dougherty
Senior Consultant: Neela Bamberger
Photographers: Johan Venter, Mike Bets, Manuel Lopes, Tshepo Mogorosi
Videographers: Matt Bouch, O'Brien Manana / Soulfilter Productions


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