In light of the COVID-19 global pandemic, the Metro Manila Pride March will not take place in the usual fashion. Instead, Pride@Tech, composed of Google, Facebook, Globe, GCash, IBM, Analog Labs, together with digital creative agency Propel Manila launch a brand new, technologically ingenious way for people to march for pride from the safety and comfort of their own homes.
Introducing Pride March From Home: United for COVID Relief An online platform that lets people everywhere do a virtual pride march from home to support LGBTQ+ communities who are most in need in these trying times. How To Be Part Of It It’s easy!
1.) Go to marchforpride.com and set your virtual Pride route. Keep your address private! 2) Pick a rainbow color 3) Make your march count by pledging a donation or by sharing it online with the hashtags #Recreate #Pride2020 #PrideMarchFromHome. Pride March From Home: United for COVID Relief will officially take place on June 27 at 3PM. All proceeds will go to LGBTQ+ communities affected by COVID-19 via iVolunteer, the Philippines' first volunteer portal—built by volunteers for volunteers—to spread the passion of volunteerism in the country.
This professional campaign titled 'Pride March from Home' was published in Philippines in June, 2020. It was created for the brands: COVID-19 and Pride Month, . This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago by Account Manager: Christa Bianca Gutierrez of Propel Manila 360 Incorporated.