#Price of Fashion is a sustainability campaign created for Jindal Textile Industries to raise awareness about the true cost of fast fashion and encourage consumers to make more environmentally responsible choices.
The campaign highlights the harmful effects of the fashion industry on the environment and the people who work in it, including pollution, waste, and unfair labour practices. It also emphasises the importance of choosing quality over quantity and investing in timeless, sustainable pieces that will last for years to come.
This professional campaign titled '#PriceOfFashion ' was published in India in March, 2023. It was created for the brand: Jindal Textile, by ad agency: Socio Street Advertising LLP. This Digital medium campaign contains 3 media assets. It was submitted 5 months ago by Managing Partner: Kunal Chandiramani of SocioStreet Advertising LLP.
Advertising Agency: Socio Street Advertising LLP, New Delhi, India
Idea team: Mouli Neogi
Art Director: Sujeet Kumar Pandit
Copywriters: Swati Sudipta Barik & Arunima SenGupta