Description
50% of Gen Z don’t know where to seek mental health support, so many end up carrying their pressure alone. But put a drink in hand, and suddenly it’s easier to open up and talk about what’s really going on.
Tuborg’s Pressure Brewer invites Gen Z to drop their pressure and turn it into free beer to enjoy together. Because sometimes all it takes is a drink, a story, and a few strangers to remind you that you’re not the only one feeling the pressure.
This student campaign titled 'Pressure Brewer' was published in Vietnam in March, 2026. It was created for the brand: Tuborg, by ad schools: National Economics University and RMIT University. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 2 days ago by Creative Copywriter: Minh Quang Dang.
Credits
Creative: Thuy Linh, Minh Quang
Art Director: Khanh Linh
Mentor: Andrew
