Summer has and always will be everyone's favourite time of the year. Our TVC for Premia Eriti Rammus embraced childhood joy with a kind reminiscence for oh-so-mellow tastes and memories of everlasting yet sweet summers. A magical yet modern Astrid Lindgren's inspired fairy tale was set in the perfect location, an apple orchard and accompanied by a day full of laughter, sunshine, friendship, love and of course Premia Eriti Rammus ice-cream. Last but not least the atmospheric storytelling and those teeny-tiny moments between parents and kids in the TVC were accompanied by one of the most famous Estonian movie themes called "Päikeseratas."
Premia Eriti Rammus campaign also included digital and outdoor ads.
This professional campaign titled 'Premia Eriti Rammus' was published in Estonia in July, 2019. It was created for the brand: Premia, by ad agency: Division. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: Division, Tallinn, Estonia
Creative Director: Kerttu Keermaa
Art Director: Katrin Koovit
Copywriter: Kerttu Keermaa
Project Manager: Grete Tipp
Production: Caviar Films