This is a tutorial film for an ongoing campaign to educate users about the simplicity of using the download feature on Hotstar.
The film is a take on the popular ‘How To’ videos on the internet. It is a step-by-step guide on how to download one’s favorite content on Hotstar with Wi-Fi. Shot in stop motion animation the film explains the ease of downloading, its cost-free benefit and on-the-go entertainment humorously. The film takes a satirical twist wherein worldly advantages of using Hotstar are explained in a divine manner by a saint preaching philosophical tenets. Paper animatic, candy colored props and animation add the necessary richness to the visual of the film.
This professional campaign titled 'Pravachan, Air Hostess Yawn, Fan Graph' was published in India in December, 2016. It was created for the brand: Hotstar, by ad agency: Hotstar. This Digital medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 5 years ago.
Advertising Agency: Creative Communications, Hotstar, Mumbai, India.
Animator: Mukund Vitthal Bhaleghare
Cinematographer: Deepak Nambiar